12/25/2023 0 Comments Tik tok cakes at walmart![]() ![]() ![]() Here, we’re focused on tapping into current trends. For TikTok, specifically, we’ve been on the platform since October 2019. We’re focused on showcasing our broad assortment of quality products in ways that are fun and engaging and improve the perception of our brand. to show that we ‘get’ them and understand how to fit into their lives. “Our overall social strategy is centered around engaging with customers on their terms, on channels they love. How did Walmart first develop its TikTok strategy? Walmart has also ensured that the store experience matches its digital offering and vice versa with the hiring of Musab Balbale, the vp of omnichannel beauty, last fall.Īhead, White breaks down Walmart’s TikTok roadmap. The company elevated its beauty positioning pre-pandemic and during, with exclusive brands like Mindy McKnight’s Hairitage and new lines like The Lip Bar. “The platform is a destination where users are visiting to discover the latest beauty products or to be inspired to pull together a new look via tutorials from their favorite creators,” he said. It turned out beautiful.Beauty is an especially ripe category for TikTok, said Walmart CMO William White. “And I spent less than $50 for the entire thing, with the fruit and everything. “I'm experienced in decorating I did mine in 30 minutes, I think someone could do it in an hour or so,” she said. ![]() Bending to demand, Droubay filmed an in-depth YouTube tutorial that walks viewers through the process of transforming a trio of store-bought cakes into a beautiful three-tiered wedding confection that looks like it costs hundreds of dollars. “I've had dozens and dozens of people comment and say ‘I had to do this for my wedding’ or ‘My dog ate my cake’-that was a legit comment,” she said. Plus, how better to get a personalized cake on a budget? But do they taste good enough to justify all the extra effort? "They are delicious,” Droubay assured us. Walmart cakes, she noted, are perfect for redecorating because they are iced by machines-“I'm not destroying anyone else's work”-plus they're inexpensive and the chain has a wide selection of cake flavors. “And then a couple of weeks later, someone commented and said ‘You should take one of the bakery cakes and give it a glow up,’ and the two ideas kind of came together.” “I thought, ‘What would I do?’” Droubay recalled. It grew from there.”Ī post shared by Amy | neuroticmom penchant for transforming store-bought cakes was originally inspired by a a news story about a professional baker who, while transporting a just-completed wedding cake in her car, accidentally ruined it after slamming on the brakes to avoid an accident. I posted it to my Instagram, and these videos started going viral. “I had the idea to video one of the cake decorating processes on time lapse on my phone. “I made my first cake when I was 42 years old. It's the latest chapter in Droubay's second act as a cake influencer, which began when she started posting videos of herself decorating cakes four years ago following a cake decorating lesson. The retired professional dancer has since posted more than half a dozen Walmart cake hack videos to her TikTok channel, each pulling in anywhere between 40,000 and four million views. ![]() And so I started doing more and people really responded to them.” “I went home and just started playing around with ideas. This is Droubay’s specialty: Giving store-bought cakes a complete glow-up by discarding their machine-manufactured frosting layers and replacing them with sugary, TikTok-worthy adornments. Now it's a beautiful white-and-yellow ombre creation fitting for a chic springtime wedding in the desert. But 30 seconds later, the dessert emerges completely transformed. baker Amy Droubay-you might be shocked to watch her unceremoniously scrape off the stiff red rosettes and rigidly piped white ruffles from a humble store-bought Walmart cake. In the first few seconds of a video posted by social media personality Neurotic Mom-a.k.a. ![]()
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